DETROIT, MI- In a cinematic Super Bowl ad, General Motors Co. made a big statement without showcasing a vehicle.
Đang xem: Chevy super bowl commercial 2014
GM aired a one-minute ad called “Life” highlighting Chevrolet’s support of the American Cancer Society’s “Purple Road” initiative that helps raise awareness for its Road to Recovery program, which provides transportation to and from treatment for people who have cancer and do not have a ride.
“This Tuesday is World Cancer Day,” read text near the end of the one-minute ad. “Join Chevy and the American Cancer Society in celebrating survivors and those who support them on the road to recovery.
The spot simply shows a young couple driving a Silverado pickup truck as the song “Don’t Leave,” by Norwegian singer Ane Brun, plays. The female passenger, a cancer survivor, looks out the window at the sunrise, smiles and clasps the hand of her male companion.
The full version of “Romance” should seem familiar to many until about 20 seconds into the commercial. It features actor John Cusack as voiceover talent and is a continuation of the brand’s “a man and his truck” campaign, but with a playful twist of “a very eligible bachelor” — a bull — looking to wrangle in a few female companions.
The first, called “Romance,” was released Wednesday in anticipation of a full YouTube homepage ad takeover on Thursday.
YouTube: 2015 Silverado HD: “Romance” — #SilveradoStrong | Chevrolet
The ad — set to the 1975 hit, “You Sexy Thing,” by the British group Hot Chocolate — is the first for the 2015 Chevy Silverado HD, which is the heavy-hauler in GM's new three-truck strategy that includes midsize, full-size and heavy-duty pickups.
About a dozen auto-related companies and brands are expected to have national commercials during this year’s Super Bowl.
Super Bowl ads continue to become more important for automakers, as many spend millions on air time, production and talent. A 30-second spot during this year's game reportedly averages $4 million, according to AdWeek and numerous advertising outlets.
he Denver Broncos versus the Seattle Seahawks at MetLife Stadium — home of the New York Giants and New York Jets.
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